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Salesforce Salesforce-Marketing-Associate 考試大綱：

主題	簡介
主題 1	Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
主題 2	Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
主題 3	Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
主題 4	Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
主題 5	Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

>> Salesforce-Marketing-Associate認證指南 <<

Salesforce-Marketing-Associate指南 - Salesforce-Marketing-Associate信息資訊

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最新的 Marketing Cloud Associate Salesforce-Marketing-Associate 免費考試真題 (Q105-Q110):

問題 #105
Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.
How should the marketing associate accomplish this?

A. Use the customer base data extension as the target and the gold tier data extension as excluded.
B. Create a random data extension and suppress gold tier members from the customer base data extension.
C. Use a data extension that includes only tiered members that opened the previous email.

答案：A

解題說明：
To avoid resending an email announcement about a new shoe to gold tier members who were informed last week, the marketing associate at Cloud Kicks should use the customer base data extension as the target audience and exclude the gold tier data extension from the send. This approach ensures that the communication is sent to the entire customer base except for those who are part of the gold tier segment, preventing overlap and redundancy in messaging to the gold tier members.
This targeted and exclusionary strategy is a best practice in email marketing, allowing marketers to finely tune their audience segments to deliver relevant and timely content without unnecessary repetition to certain groups.

問題 #106
Under GDPR, which rights does the consumer have to the data collected by the business?

A. Rights to request and modify data as they see fit
B. Rights to data access and portability
C. Rights to not be forgotten or processed

答案：B

解題說明：
Under the General Data Protection Regulation (GDPR), consumers have several rights regarding their personal data collected by businesses. Among these rights, two key provisions are the right to data access and the right to data portability. The right to data access allows individuals to request and receive a copy of their personal data held by an organization. The right to data portability enables individuals to obtain and reuse their personal data across different services, allowing them to transfer their data from one service provider to another more easily.
These rights aim to provide individuals with more control over their personal data, ensuring transparency and empowerment in the digital economy.

問題 #107
Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.
What should an associate use at time of send?

A. A Send Classification with honor list-level opt outs checked
B. Commercial Send Classification
C. Transactional Send Classification

答案：C

解題說明：
When sending digital receipts for online orders, even to subscribers who have previously unsubscribed from marketing communications, the appropriate send classification to use is the Transactional Send Classification.
This classification is used for emails that are essential to a transaction or service requested by the customer, such as order confirmations, shipping notifications, and digital receipts.
Transactional emails are exempt from typical subscription preferences because they are considered necessary for the fulfillment of the service or transaction that the customer has engaged in. By using a Transactional Send Classification, Cloud Kicks ensures that all customers receive their digital receipts, maintaining compliance with best practices and customer service standards.
References: Salesforce Marketing Cloud documentation on send classifications delineates the distinctions between commercial and transactional sends, highlighting the use of transactional classifications for essential service-related communications regardless of subscription status.

問題 #108
Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event.
What is the best practice to collect consent?

A. Provide a digital form or QR code at the booth.
B. Email everyone from the attendance list.
C. Obtain handwritten submissions at the booth.

答案：A

解題說明：
The best practice for collecting consent to email event attendees, particularly in a setting such as an event partnering with athletic leagues and other sports retailers, is to provide a digital form or QR code at the booth. This approach enables attendees to easily and quickly provide their consent to receive communications, including their email addresses and any other necessary information, directly from their mobile devices.
Using a digital form or QR code not only streamlines the consent collection process but also ensures accuracy and efficiency in capturing attendee information. It also aligns with best practices in data collection and consent management, ensuring that consent is obtained in a clear and unambiguous manner.

問題 #109
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.
Where should an associate view the status of the subscriber?

A. All Subscribers in Email Studio
B. All Contacts in Contact Builder
C. Synchronized Data Extensions in Contact Builder

答案：A

解題說明：
The "All Subscribers" list in Email Studio is the centralized location within Salesforce Marketing Cloud where the status of each subscriber is maintained. This list includes details such as the subscriber's email address, status (Active, Unsubscribed, Bounced, etc.), and other relevant subscriber information. If a customer complains about not receiving emails,checking their status in the "All Subscribers" list can provide insights into whether they have unsubscribed or if there is another issue affecting their receipt of communications.

問題 #110
......

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最受推薦的Salesforce-Marketing-Associate認證指南，免費下載Salesforce-Marketing-Associate考試指南幫助妳通過Salesforce-Marketing-Associate考試

Salesforce Salesforce-Marketing-Associate 考試大綱：

Salesforce-Marketing-Associate指南 - Salesforce-Marketing-Associate信息資訊

最新的 Marketing Cloud Associate Salesforce-Marketing-Associate 免費考試真題 (Q105-Q110):

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